Branding & Fashion Design

Branding & Fashion Design

Branding & Fashion Design

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[Keeping it Fresh]

UCSBreakin' is one of the largest breaking groups in California. Founded 10 years ago, they went from a small mat and a boombox to having sessions in a private studio space. Today, they continue to promote hip-hop dance and contribute to their surrounding community through lessons and big group performances.

I was asked to rebrand UCSBreakin's digital and physical presence. This included the creation of a new logo, combined with fresh jacket and shirt designs - as well as various assets to be used in their advertisements.


[Goals]

My goals for this rebrand were as follows:

  • Modernize and stylize the brand, while respecting the 'heart' of the originals. A little bit of grit, but a lot of hip-hop.

  • New members should be able to stand side-by-side with older members with older merch, without looking out of place in a competition or performance.

  • Find ways to strengthen the connection to Santa Barbara (805 area code), so members can represent their community and organization simultaneously.


Aftermath

Together, we sold 52 jackets at a cost of $65 and 60 shirts at a cost of $20 each. That's $4,580 in revenue generated.

The Instagram page for the club grew from 100 followers to 453 followers after the rebrand, becoming the most followed collegiate breaking club on Instagram.

Visit Project

[Keeping it Fresh]

UCSBreakin' is one of the largest breaking groups in California. Founded 10 years ago, they went from a small mat and a boombox to having sessions in a private studio space. Today, they continue to promote hip-hop dance and contribute to their surrounding community through lessons and big group performances.

I was asked to rebrand UCSBreakin's digital and physical presence. This included the creation of a new logo, combined with fresh jacket and shirt designs - as well as various assets to be used in their advertisements.


[Goals]

My goals for this rebrand were as follows:

  • Modernize and stylize the brand, while respecting the 'heart' of the originals. A little bit of grit, but a lot of hip-hop.

  • New members should be able to stand side-by-side with older members with older merch, without looking out of place in a competition or performance.

  • Find ways to strengthen the connection to Santa Barbara (805 area code), so members can represent their community and organization simultaneously.


Aftermath

Together, we sold 52 jackets at a cost of $65 and 60 shirts at a cost of $20 each. That's $4,580 in revenue generated.

The Instagram page for the club grew from 100 followers to 453 followers after the rebrand, becoming the most followed collegiate breaking club on Instagram.

Visit Project

[Keeping it Fresh]

UCSBreakin' is one of the largest breaking groups in California. Founded 10 years ago, they went from a small mat and a boombox to having sessions in a private studio space. Today, they continue to promote hip-hop dance and contribute to their surrounding community through lessons and big group performances.

I was asked to rebrand UCSBreakin's digital and physical presence. This included the creation of a new logo, combined with fresh jacket and shirt designs - as well as various assets to be used in their advertisements.


[Goals]

My goals for this rebrand were as follows:

  • Modernize and stylize the brand, while respecting the 'heart' of the originals. A little bit of grit, but a lot of hip-hop.

  • New members should be able to stand side-by-side with older members with older merch, without looking out of place in a competition or performance.

  • Find ways to strengthen the connection to Santa Barbara (805 area code), so members can represent their community and organization simultaneously.


Aftermath

Together, we sold 52 jackets at a cost of $65 and 60 shirts at a cost of $20 each. That's $4,580 in revenue generated.

The Instagram page for the club grew from 100 followers to 453 followers after the rebrand, becoming the most followed collegiate breaking club on Instagram.

Visit Project