Overview
In the journey of entrepreneurship, sometimes wearing multiple hats becomes a necessity. This was the case for a small company founded by two friends and myself, where I found myself donning the hats of a developer, marketer, business strategist, and designer to help bring our vision to life.
We were just some dudes that loved Smash Bros, and we wanted to build something to make it better. So we teamed up and made it happen. We went on hikes, traveled to tournaments together, and grinded long hours in coffee shops to meet our (self-imposed) deadlines. I also had to work remotely for a long period of time during my travels.
UI
Prelaunch Page & Marketing
As a designer, I played a crucial role in building the foundation of our product. Using Framer, I solo designed and developed our Prelaunch page which got us over 350 signups on release. People were rabid to become beta testers and get early access to our tool.
Simultaneously, I took on the responsibility of marketing our brand and product. Through strategic campaigns and digital initiatives, I worked to create awareness, attract customers, and build a loyal user base. From crafting compelling content to leveraging social media platforms, I tapped into my marketing skills to spread the word and generate buzz around our company.
Player rankings that we release using our SchuStats algorithm!
Research
I created a discussion guide so that the team could assist me with some of the T.O interviews. We talked to T.Os and players all around the world, gathering tons of opinions and insights from even as far as the U.A.E.! (Check out the interviews here!)
Where we are now
While juggling these diverse responsibilities was challenging, it was also incredibly rewarding. Wearing multiple hats allowed me to gain a holistic understanding of our company and its various facets. It enabled me to make informed decisions, adapt quickly to changing circumstances, and contribute to the success and growth of our venture.
More importantly, I learned that kind communication and teamwork are what gets a team across the finish line in the race from zero to one. We definitely had our fair share of arguments about features, deadlines, and just plain stress. Without us each taking considerable efforts to compromise and accommodate one another, we wouldn't have been able to get to where we are now. Today we're on the verge of launching our Open Beta :)
